If 2020 was the year when we were battling the Covid-19 pandemic and experiencing its brutal and destructive force through the first and second phases, 2021 is the year when we have to learn to live with it, as Covid-19 reaches its endemic phase.
With vaccinations picking up pace and clear protocols in place, the Tourism industry is showing clear signs of revival, albeit slowly, but surely. In 2020 we celebrated the courage, kindness and sense of community of the pathbreakers in our industry, who battled against seemingly insurmountable odds to reinforce the status of tourism as a force for good. In IRTA 2021-2022, we will celebrate the individuals and organisations who are leading the restart of tourism by re-imagining their business, infusing technology and innovation as best practices and weaving it all together under the umbrella of sustainability. Now in its sixth year, the Indian Responsible Tourism Awards is proud to be the flagbearer of travel that is gentle on the earth and invested in the growth and happiness of the local communities across India. And we believe our role — of celebrating and supporting pathbreakers and leaders surmounting all odds — remains as important as ever.